Saturday, December 19, 2009

Premier Lotus Is Here!

Premier Lotus in Branford, Connecticut is busy and we thank you for your business and your confidence. I know that many of you have introduced yourself to our Certified Lotus Service Department and our Certified Lotus Parts Department. To even better handle your parts inquiries and orders, we have launched www.lotuspartsusa.com. Check it out! Or, call David Harger, our Parts Director, for a personal quotation!

Right now, we have some very special cars in stock, including the Jim Clark Edition Elise! This one is one of only 25 or so that made it to the United States. We also have a rare SC260 Exige!

If you are interested in a Lotus, give us a call for a personal quotation. Since we have just opened our doors, we are motiviated to increase our customer base! Plus, we want to impress Lotus with a bunch of quick sales! Call us today!

Saturday, November 21, 2009

Thank You To All Of Those Who Attended!
















Premier Lotus would like to thank, the more than 50 people, who attended our Evora Open House and, Premiere, sort of speak, Event. It was an absolutely wonderful event. Bob Alvine, GM, Mike Manzi and Stanley Nitkowski really enjoyed meeting everyone. We are very excited to be a Lotus dealer and, extremely excited about the new Lotus Evora! These are just some of the photos from the event. We have some video too, which we will also be sharing! If you have any questions regarding this incredible automobile, or, the four incoming Launch Edition vehicles that we have coming in, please call us at 800-411-4551.










Thursday, November 19, 2009

2010 Lotus Evora Pricing Released!

2010 Lotus Evora Pricing Will Start at $73,500 in the US

In preparation for the arrival of the all-new 2010 Evora into the US market during
the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour.

All-New 2010 Lotus Evora Prepares for Launch

While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary

The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus’ consistent guiding principle has been to achieve ‘performance through lightweight’ and that’s always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers’ cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver - Evora - and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.

For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.

MSRP
2010 Lotus Evora 2+2
$73,500
Premium Package
$1,990
Sport Package
$1,275
Technology Package
$2,995
Sports Ratio 6-Speed Gearbox
$1,500
Premium (IMPRINT) Audio
$695
Reversing Camera
$495
Power Folding Mirrors
$450
Stealth Grey Cast Alloy Wheels
$475
Silver Forged Alloy Wheels
$1,750
Anthracite Forged Alloy Wheels
$2,125
Metallic Paint
$590
Lifestyle Paint
$1,200
Limited Paint
$3,300
StarShield
$995
Destination
$1,175

Premier Lotus is PLEASED to have four "launch" edition Evora models available. Please call either Michael Manzi or Stan Nitkowski at Premier Lotus today for more information. As a part of the launch of the Lotus Evora, Premier Lotus is also pleased to provide these vehicles at special introductory prices.

Saturday, November 7, 2009

LOTUS CUSTOMERS - SAVE EVEN MORE RIGHT NOW!

'TIS THE SEASON TO HELP OTHERS! Attention all prospective LOTUS clients: Bring 2 new, unwrapped toys to contribute to our TOYS FOR TOTS drive (with a value of $10.00 or more each) and receive an additional $150.00 off the price of your new LOTUS. This is our way of thanking you for making our company's 11 annual TOYS FOR TOTS DRIVE a success!

Wednesday, October 28, 2009

Reservations being taken for the 2010 Lotus Evora!

We are currently accepting orders for February 2010 delivery, please contact us to pick particular colors and place your order. We also have 4 Launch Edition vehicles due into us that are available for you to purchase.

The Lotus Evora is the world’s only production mid-engined 2+2 sports car.

The new car will be offered alongside the iconic and popular Elise and Exige models. The Lotus Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. Powered by a 3.5-litre V-6 producing 276 hp at 6,400 rpm and 252 lb.ft. of torque at 4,700 rpm and in keeping with the great Lotus Tradition, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance.

Not only is straight-line performance spectacular, with the 0 – 60 mph sprint taking approximately 5 seconds with a top speed of over 160 mph but so to are class leading fuel economy (est. 27 mpg) and emissions figures.

In addition to its excellent performance and exemplary handling, the Evora offers a more refined ownership experience than Lotus’s existing smaller four-cylinder models. Evora’s cabin is elegantly trimmed and its equipment list includes such high-tech features as an advanced touch-screen multi-media system incorporating a state-of-the-art Alpine satellite navigation and audio system. Because one of the roles of the Evora is to attract new customers to the Lotus brand, much attention has been paid to its ease of use. Wider, taller door apertures and narrower sills make getting in and out of the cabin a less athletic undertaking than it is in Lotus’s smaller sports cars, while the design of the cabin itself will easily accommodate two 6ft 5in tall people in the front seats. Styled in-house by Lotus Design, the Evora’s sophisticated and attention-grabbing lines brilliantly disguise its ability to accommodate passengers in the rear of the cabin, giving the car the external characteristics of a small, nimble sports car belying its real exterior and internal space. Along with being sold in a 2+2 configuration, the Evora will also be available as a two-seater (2+0), the space in the rear being allocated to luggage storage.

The first 150 USA Launch Edition Evoras will carry the following factory options: Premium Package, Technology Package, Sport Package, Close Ratio 6 Speed "Sport" Gearbox, Reversing Camera.

The Lotus Evora will be offered with a 3-year/36,000 miles whole vehicle warranty with an 8-year chassis perforation warranty. http://www.lotuscars.com/evora/

Tuesday, October 27, 2009

New Lotus Racing Efforts!

Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate outlook.Bahar, who comes from working for Red Bull's Formula 1 team and as the former head of marketing for Ferrari has ambitious plans to return Lotus to its former position as a motorsports leader, using motorsports as a way to brand the company's road cars, while using technology gained from racing efforts to help improve those very cars and develop new ones.Lotus has made known plans to field a two car Evora team at next years Nürburgring 24 Hour race but now it appears as though as more long term plan may be coming into place.No official decision has been made but we expect to see Lotus cars racing in the European and American Le Mans series in the near future.

Saturday, October 17, 2009

Performance Car of the Year Award for 2009 - Lotus Evora!

The Lotus Evora beat strong competition from 29 other cars to win the title of Performance Car of the Year 2009.

The prominent competition included cars from some of the greatest Marques in the world such as Lamborghini, Ferrari, Porsche and Aston Martin. The 2009 Performance Car of the Year comprised 30 cars, and included exhaustive subjective and objective testing. The feature incorporated testing on some of the greatest driving roads in Britain, with objective testing at the Rockingham Motor Speedway, where Darren Turner, a Le Mans winning racer, put the cars through their paces. Chris Chilton, Assistant Editor at Car Magazine was so taken with the Lotus Evora during the first drive activity in Scotland that he said he would eat his Apple Mac if the Evora didn't win this year’s Performance Car of the Year. In saving his Apple Mac, Chris commented, "There are executive saloons that don't ride this well, supercars that don't turn in so crisply, and surely no car on the planet steers like this". To further safeguard his constitution, Chris added, "Lotus has managed to transfer everything that we love about the Elise to a bigger, more refined, more grown up platform...It couldn’t really be much better to drive - the Evora is nigh-on perfect. A winner on every conceivable level".

Roger Becker, Vehicle Engineering Director said that "It is very rewarding to win the well established Car Magazine, Performance Car of the Year award against such tough competition. I am personally very pleased that Chris Chilton so accurately informs on the character and performance that we set out to achieve in the Evora: They are all you would expect from a modern everyday Lotus. The Evora is a great ownership proposition, offering the great Lotus driving experience in a very comfortable, practical, refined and efficient package.” He added “It is a great validation of the expertise at Lotus to win this title against incredible competition from such a highly regarded publication and very pleasing to continue Lotus’ outstanding record in this competition".
Lotus Evora: 205 g/km CO232.5 mpg (8.7 litres / 100 km) - Combined Cycle22.8 mpg (12.4 litres / 100 km) - Urban Cycle 43.5 mpg (6.5 litres / 100 km) - Extra Urban Cycle

Friday, October 16, 2009

Staff Introduction: Michael Manzi

Premier Lotus Staff Introduction - Michael Manzi












Premier Lotus is proud to have Michael Manzi as a Certified Lotus Consultant. In his own words:

"I am proud to represent the Lotus brand. I developed an interest in sports cars and motor sports many years ago. After owning Triumph, MG and Alfa Romeo automobiles, I continued my interest in motor sports while attending many events at Lime Rock Park located in Sharon, Connecticut. The events included SCCA, Trans Am, IMSA and Vintage Fall Festival Races. I can recall Lotus competing in various classes with Elan, Super Seven, Europa and Espirit leading the way. Lotus has an outstanding history for producing some of the finest and most successful sports and racing cars in the world.

Combined with over 30 years experience in the automobile business, and the excitement and passion I have for performance cars, I look forward to bringing the Elise, Exige and Evora to an existing customer base and welcome the opportunity to create new Lotus owners."

Please contact Michael Manzi directly at 203.643.1251

Please allow us to introduce ourselves!

We are proud to meet you! We are Premier Lotus, a proud dealer of the critically-acclaimed Lotus line of sports cars. Amazing vehicles and we seek to exceed your level of expecations with amazing service. Shop in comfort as our complete line of Lotus motor vehicles are located within our 10,000 square foot dedicated Lotus sales and service facility. We also employ only completely certified Lotus sales and service personnel, to ensure that you are completely satisfied with your sales or service experience.

Thank you for allowing us the opportunity to "meet" you! We look forward to continuing to update you as to what we are doing, as well as events and sponsorships, through this blog.

Stop by and see us today!